What are the key factors to a successful business rebrand?
In today’s day and age, a successful brand, requires a strong brand identity to appeal to the customers. A strong brand with a social media presence will drive in more customers and create engagement online for the brand.
As part of a capstone project, the random beer company that I was assigned to rebrand was Shipwrecked Brew Pub. While Shipwreck was popular locally, I felt that the brand could be much stronger.
Upon doing research on Shipwreck and then later rebranding it, I came to the following conclusion on key components that makes a possible rebrand successful:
- Having a clear identity for your brand
- Knowing your brand’s target audience
- Consistency for the brand
- Keeping your brand promise