Shipwreck Craft Beer Re-Brand
Objective:
To conceptually rebrand a craft brewery with a new logo, package design, brand extension, and case study publication.
Shipwrecked Brew Pub – Old Brand
Shipwrecked Brew Pub is a pub restaurant that’s located in a tourist hot spot based in Egg Harbor, Wisconsin. Shipwrecked Brew Pub serves as a restaurant, brewery, and inn. With their assortment of handcrafted ales and a variety of tourist attraction foods, Shipwrecked has gained quite a following on their social media. However, I felt that their brand could be so much more well represented and that’s what I set out to accomplish with this rebrand.
Challenges:
Upon doing some research on Shipwrecked, I believed that a more contemporary feel could only help benefit them. While they had a social media presence, it was limited to locals and were outdated. There’s also nothing to differentiate Shipwrecked Brew Pub from their competitions along with a lack of advertising and marketing.
Shipwreck Brew Pub – Re:Brand:
Shipwreck Brew Pub can be marketed as the premium craft brewery of Egg Harbor, Wisconsin. Shipwreck can market themselves in the following ways: premium craft brews that are crafted with a rich yet crisp, bold, unique flavor, a tourist hot spot with decades of supernatural lore and history, high quality customer service that’s guaranteed to have consumers coming back for more.
Mockups:
The target audience are trendy hipsters that enjoys discovering and drinking new craft brews, millennials with a disposable income that like to travel, and believers of the supernatural. This brand was designed to have a bold, powerful logo where consumers can instantly associate with the brand while retaining it’s own identity for each flavor of craft brew.